The most common trap people fall into when first starting out is that they assume that the basics are easy to master, and therefore don't require too much thought. Things are not quite so clean cut in reality because while your site's basic setup is, more often than not, easy to implement, the more subtle problem is knowing what you want to implement, and how you want to implement it in the first place. Discovering what you need from your site is particularly important for precisely this reason, which is why we discussed it right at the start in Chapter 1.